Beer sales in Canada rise 0.5 per cent.
June 1995
Labatt accepts a $2.9 billion takeover bid From Interbrew.
June 2000
Beer Store and the LCBO sign the Master Framework Agreement, a ‘sweetheart deal’ forbidding the LCBO from selling aything larger than a six pack (worth $500m a year).
Blue Jays, still owned by Interbrew, go up for sale again.
March 2000
The Joe Canadian ad, titled "The Rant," debuts during the Oscar Award telecast.
August 19, 2000
Blue Jays board member and VP North America of Labatt's Belgian parent company, Interbrew SA, Don Kitchen found dead of a suspected heart attack Thursday morning inBrussels hotel room.
September 2000
Rogers officially buys the Blue Jays.
2001
Hugo Powell, president of Labatt and later CEO of Interbrew, begins construction on Chelster Hall.
November 2004
Rogers buys the SkyDome for $25m, less than the first dowpayment Metro Toronto paid towards its construction.